UX DESIGN PROCESS
My design techniques & methods
There are many ways to understand the emotion and experiences of users.
Depending on the goal, resources and constraints, I'll select the best methods available to gather insights and latent needs from them.
The main focus is to learn and define the problem clearly, in order to deliver maximum value with efficiency to our users.
DISCOVER & EMPATHIZE
It's important that everyone involved understand the "why" of the project and what value we want to deliver.
In the first step of the UX design process, I'll look into:
- Business goals
- Requirements and constraints
- Target group and user information
- Stakeholders and competitors
- Tasks and planning
ANALYZE & DEFINE
It's essential to capture user behavior, pain points, motivations and emotions from contextual inquiries.
In this step, I'll identify gaps, opportunities and maximum values with:
- User surveys & interviews
- Persona's & user stories
- Journey mappings & story boards
- Mood boards & mindmaps
- Brainstorm sessions
IDEATION & DESIGN
Now it's time to translate the user's
thought process, desired actions and reactions for each task flow into concepts.
I'll prioritize and design the desired user experiences and come up with:.
- Sketches & wireframes
- Mock ups & 3D models
- Usability testing & validation
- Branding & styling
PROTOTYPING & TESTING
It's important to get users involved in the design process with quick and inexpensive materials to uncover usability issues and validate design decisions.
With prototypes and MVP's we can:
- Gather feedback & reactions
- Learn & optimize
- Reconfirm & improve
- Measure & adapt
DELIVER & MEASURE
A good product is created after a good design process, but great value can only be delivered after.
To deliver such value, we need to keep a keen eye on the market and take emerging technologies and cultural differences into account. Therefore, I'll think about:
- Product services
- Market communication
- Sustainability
- DevOps
- Reports & metrics
- Product feedback
- Improvement & enchancement plans
- The next story I can tell